COMPETITIVENESS OF BUSINESS STRUCTURES IN THE INNOVATION ENVIRONMENT AND DEFINITION OF THE CONCEPT OF «INNOVATION FORESIGHT» SYSTEMATIC APPROACH

Аннотация

The problems of ensuring effective management and forming competitiveness of industrial enterprises are relevant regardless of the conditions for conducting business activities.
The fact is that the competitiveness of business structures in modern conditions is not ensured by simply
owning factors of production (labor, capital, land), and even entrepreneurial talent is not currently a source of
obtaining stable or exclusive competitive advantages.
In order to obtain sustainable or exclusive competitive advantages that constitute strategic competitiveness, the
business structure needs to have an intellectual (educational) component of development, including the production
and implementation of innovations, as well as readiness for changes.
Subject of research. On the basis of innovative foresight, ensuring the competitiveness of business structures of
the production industry is a set of organizational, managerial and economic relations that arise in the process of
formation.
Purpose and objectives of the study. Development of proposals to improve the competitiveness of business
structures based on innovative foresight.
A number of theoretical, methodological and practical issues related to the formation and implementation of a
strategy for managing the innovative development of entrepreneurial structures based on innovative foresight remain
insufficiently studied and require further development of rules for its creation and functioning.
At the same time, despite a detailed description of the problems of strategic management of innovative development of business structures, the research of foreign scientists was carried out in relation to the relatively stable
conditions of the economy of developed countries, the practical application of the mechanisms proposed by them in
the conditions of the Kazakh economy requires mandatory revision, taking into account the specifics of the modern
economy and industry.